Products like the subservient chicken and the Dove Real Beauty Campaign can be good and bad in reaching audiences. The chicken is pure entertainment and fun to play with, which people will like. Often times, really entertaining commercials distract from the product itself. After watching, people enjoy it for the entertainment value, but have no idea what it was selling. However, this causes people to pay more attention the next time they see it because they know it was good and eventually they will know the product. I don’t know if this would work the same way for the subservient chicken. People can easily ignore the small link at the bottom for Burger King and just play with the chicken. Having the chicken link sent around to lots of people is the main goal though, and I think that was accomplished.
With the Dove commercial, it is hard to miss the product name, which is good for the advertiser. The more serious subject matter, however, puts Dove in a different position than Burger King. People will either feel Dove really cares as a company because at the heart, they are parents and neighbors and people who care about children and families. It also would them set apart from other beauty products and but them more with health products, which are more of a necessity. On the other hand, people may think Dove is just a big corporation that is trying to use our emotions to sell their product, which is heartless and wrong. It seems more risky to me to do what Dove did because of the possible second response, but it also seems to have a bigger possible pay off. The biggest problem with the Dove commercial that I see is that although parents may be grateful that Dove brought the problem to their attention, they will not necessarily switch. They may think Dove is a good company, but they may also have a lotion that is working well. I think selling the actual product rather than an image helps more because the product is what makes people keep buying.

Chipotle

In the Wall Street Journal on Novermber 23, 2007, there was an article about Chipotle by Janet Adamy. According to the article, Chipotle is the only fast food restraurant with growing sales. It also has the most expensive ingredients and does not franchise. The founder of Chipotle, Steve Ells, hopes the success will encourage other fast food restaurants to use "food with integrety." This means raising animals humanly and naturally and making all products environmentally friendly. I think this is a good idea overall because of the growing health and environmental problems in America. Having healthier, more natural products is a good idea for both empidemics. However, Chipotle burritos are around 1,000 calories each. That is half of the recommended calories for the day in one meal. I know that putting rice, beans, and meat in huge portions in a tortilla and then pouring sour cream and guacamole over it should not be expected to be healthy. I also think the words like "natural" posted all over the store mislead people. I know people who chose Chipotle over things like McDonalds because they believe it is healthier. I think the idea of making products more wholesome is a good idea and I also agree that Chipotle has the right to proudly display that in the store. However, I also believe the customers need to be more aware that natural does not always equal healthy. The article also discussed problems Chipotle has, like people leaving because of long lines and the expense of the food. I think these will obviously hurt the restaurant in some ways, but Chipotle has created so many loyalists that it should not have too many issues keeping customers.

Are bloggers journalists?

Blogs as a form of journalism is a big controversy since the 1990s when blogs first began. According to J.D. Lasica, they are. Lasica says that blogs are a form of participatory journalism meaning that the blogger collects and sorts information and reports on it. She goes on to say that although many are amateurs and have no real background in writing, they use the Internet as an editor, making them technical journalists. She also explains how journalists need to look at bloggers as a true form of journalism and bloggers need to respect journalist’s conventionalism. However others, like Jason Calacanis, disagree. He says that blogs are as much journalism as any other webpage. Calacanis also feels allowing bloggers to be counted as journalists hurts journalism. He says that there is no fact checking or proofreading and therefore bloggers can publish stories much faster than the media. He also feels it would be against the blogger’s tone to make them follow the journalistic structure.
Personally I do not believe bloggers are journalists, at least not as they are now. Although they do collect information and publish it as a story, they do not have the restrictions real journalists have. No one checks them and therefore anything they publish is unreliable and untrustworthy. Also, many bloggers do not want to be journalists and see journalists as elitists who place themselves above others too much. However, if a blogger has credible information that has been proven dependable, there is no reason that people should not regard their opinions as highly as they do other journalists.

Saint Paul Public Schools

According to an article in the Pioneer Press, St. Paul Public schools fell way behind in meeting the targets set for them. In fact, they failed 72% of targets. Targets included things like standardized testing, number of honor classes taken, and number of problems like suspension. Minority groups did the worst on the targets. As a graduate of the St. Paul School system, this article was a little sad to read. Especially considering my high school was 60+ percent Asian and also had a large African American population. One of the reasons I believe schools did so poorly is the testing. The tests don't count towards grades or graduation, so many students don't come to them and if they do they don't try. I never felt standardized testing was a good way to measure student success. I think having the plan a five year plan, which the article said it was, is somewhat useful. This way they can measure improvement which I think measures success better than just meeting standards because it shows growth from where they were. I also think measuring the number of honors classes is a bad idea because many students have to interest or need for them. Plus, when I was in school at least, some of the St. Paul Schools did not offer honor classes. The ways in which the superintendent is measuring the success and growth could be planned out better. However, this still shows that the schools in the district are not doing well enough and improvement is needed.

Television Vs. Newspaper News

Television is m main source of news. I like the way the information is presented quickly with lots of visuals. The fact that you can actually watch real, moving footage of the story is so much better to me than reading a description or even seeing a photo. With events like the War in Iraq going on, television news in able to make the story real. I also like the way television gives you all the main facts with out too much extra detail so you can quickly and easily understand the story. The television personalities like news anchors and talk show hosts also make the news more personal. Viewers get to know and therefore trust the people presenting the news. With reporters in papers, all we see is a byline and occasionally a picture. However these can be downfalls of the industry too. The fast paced visuals do not capture the intensity of some things as well. As much as seeing bombs going off make the war real, the famous “Afghan Girl” of National Geographic magazine shows the struggle of people during war even better. Another plus to newspapers and magazines is the detail they can give to a story. Although I don’t want to know every detail of some stories, I do of others. When this happens, television news leaves you wanting more. Plus, newspapers can print follow-ups of stories so you can see how they progressed. Also, the mysteriousness of reporters adds an objectivity that is important in news. I think the decision between the two depends on personal preference, but currently television news is winning more fans than the paper.

Online Radio

This Washington Post article discusses the issues radio is having, the biggest of which are with online radio. According to the article, other problems include the number of women and minorities in the industry and protection of community radio. Online, there have been battles over whether the stations should pay royalties and if so, how much. There are several proposals going through Congress on royalties. Some stations say that the royalties proposed will put them and their independent artists out of business. For those stations I believe royalties should not be imposed since they’re playing small, independent artists who probably need exposure. If the artists are truly independent and have no label, then I royalties should not be imposed. I agree however that if they play mainstream music with copyrights, they need to pay some money.
I’ve never listened to online radio and I don’t see why it’s popular. The main time I listen to the radio is in the car because I don’t have a CD player or iPod compatibility. According to the textbook, the major time people listen to the radio is when commuting, so I’m not alone in this. Until cars have Internet, which I understand is happening, I don’t think it will have the same popularity as terrestrial radio. I think one plus to online radio is that now that it is free, they have the chance to expose musicians that are not popular yet. However, I don’t see the point of stations that simply play Top 40 hits like normal radio stations. It is interesting to see how radio is changing so much with the introduction of computers, Internet, and other technologies.

१०० Greatest Films

The American Film Institute created a list of the 100 greatest films. The top ten are listed in the book and the entire list is online. Of the top ten, I have seen six. Two of my favorite movies, Rear Window and Silence of the Lambs, made the list at number 42 and 65. The reason I believe so many of these movies are considered great is their timelessness. The reason I love older movies is because they are better made than most today and are still relatable. Many older films can be set in the past but have characters or plot lines that are still significant years later or have the ability to evoke emotions like sadness or fear long after the period they are set it. To me, those things make a good movie. Casablanca made me cry when Ilsa leaves Rick as much as The Notebook did when Allie leaves Noah. Rear Window had more suspense than any of the horror movies today. Some of the movies on the list I did not like however. I had to watch Yankee Doodle Dandy for a film study class and hated it. I can’t imagine many people, especially people my age, watching and enjoying movies like this. Snow White and the Seven Dwarves I think only got a place because it was the first animated film. Although the technology was impressive, the film itself was not great. It definitely was not better than another animated film on the list, Fantasia, which fell nine spots lower on the list. Overall, it is interesting to look over the list and see how many legendary and important films there have been in the last 100 years.

Magazines

Consumer Magazine: Cosmopolitan
Hearst Magazines publishes Cosmopolitan. The subscribers would be young women since the articles discuss issues and points of interest for women such as fashion and dating. It also covers more serious topics like date rape and abduction, which attracts even more young women that may not read the magazine without these types of articles. Advertisers for Cosmopolitan are heavily make up companies like Covergirl and Maybelline. There are also lots of ads for hair products like dyes and shampoos. Most issues of Cosmopolitan are filled with perfume and cologne ads and samples as well. Although there are less, most issues have ads for clothing stores like H&M and Macy’s. The advertisers are mostly for woman’s products because women are looking at the magazine. They do put in occasional men’s cologne because women often decide on or buy cologne for their boyfriends, husbands, and relatives. Cross promotion in movies and television shows directed at women would help promote Cosmopolitan. They also have a website and radio show discussing similar topics as the magazine for promotion. Single copies can be found at most places magazines are, such as bookstores, newsstands, and grocery stores.

Trade Magazine: Pork Magazine
Vance Publishing Corporation publishes Pork Magazine. The subscribers are professional pork producers such as farmers. The magazine is made specifically for these people and most people out of the pork industry wouldn’t be interested in the topics discussed. Advertisers in the magazine are usually products for farms and farmers because that is what the readers would be interested in. Pork Magazine has a website for promotion. It is also well known in the industry by farmers, which helps promote it. Single copies are harder to find than they are for a consumer magazine and most sales are done by subscription. However, they can be found in grocery stores and gas stations in more rural areas where the readers live.

Public Relations Magazine: Minnesota Magazine
The University of Minnesota Alumni Association publishes this magazine. It has no single copy sales and is strictly mailed out to alumni of the university. The audience is alumni of the U of M and it covers topics such as other alumni, sports, and research from the university. Advertisers in the magazine would be trying to target educated adults. I’m not sure exactly who would advertise in the magazine but I would assume travel companies, bookstores, and other publications would be the types of advertisers attracted to this magazine. There is not a lot of promotion behind the magazine because members of the alumni association get it sent in the mail to them whether they want it or not, however the U of M website does have a section dedicated to it.

Miscellaneous Magazine: Journal of Small Business Management.
Blackwell Publishing publishes Journal of Small Business Management. Its audience is small business owners and scholarly research on the topic is published in the magazine. Again, I do not know who advertises in the magazine, but they would want to reach a well-educated, small business owner. Single copies of Journal of Small Business Management would most likely be in libraries and some bookstores. These types of journals are almost required reading for small business owners, so promotion is not a huge factor in sales.

Experimental College

In the Pioneer Press on September 26, 2007, there was an article about an experimental free college at Macalester. I do think it’s a good idea in general however. So many people in the Twin Cities have knowledge about things that they can pass on to others. For free with no credit, it is a perfect opportunity for them to pass that knowledge on to others. There were classes on everything from the Green Party to singing. There is a debate on whether or not the students should get actual credit for the course. I believe that they shouldn’t get credit, at least until it’s more structured. Potentially you can have a freshman teaching juniors and seniors as well as members of the community in a class that costs money. Most people, especially parents, would be less than thrilled about this set up when they pay tuition. In some cases, a freshman may be very knowledgeable about a topic. However, to start charging runs into problems of paying the teachers of the class and judging whether someone passes or not. Most of the classes now, since they are free, have no tests or homework because there is no need to know if they learned. I think it’s perfect for someone to do this just to expand his or her own education. It’s unfair though to give out as much credit for attending a class taught by a regular community member as for a licensed professor and have the student come out with an equal degree.
Another thing that confuses me is how so many college students have time to take a class for no credit. With regular classes and jobs, most students are busy enough. I think the program should be aimed more towards the community rather than college students. Typical people may have time to take a class just to learn something new. It seems like the college is trying to encourage more non-students to come to classes. I think doing this would stop a lot of the controversy because those people also probably don’t care if they get college credit. It seems like a good program as is and I believe allowing it to simply be for learning and meeting people rather than worrying about money is the best bet for it.