Magazines

Consumer Magazine: Cosmopolitan
Hearst Magazines publishes Cosmopolitan. The subscribers would be young women since the articles discuss issues and points of interest for women such as fashion and dating. It also covers more serious topics like date rape and abduction, which attracts even more young women that may not read the magazine without these types of articles. Advertisers for Cosmopolitan are heavily make up companies like Covergirl and Maybelline. There are also lots of ads for hair products like dyes and shampoos. Most issues of Cosmopolitan are filled with perfume and cologne ads and samples as well. Although there are less, most issues have ads for clothing stores like H&M and Macy’s. The advertisers are mostly for woman’s products because women are looking at the magazine. They do put in occasional men’s cologne because women often decide on or buy cologne for their boyfriends, husbands, and relatives. Cross promotion in movies and television shows directed at women would help promote Cosmopolitan. They also have a website and radio show discussing similar topics as the magazine for promotion. Single copies can be found at most places magazines are, such as bookstores, newsstands, and grocery stores.

Trade Magazine: Pork Magazine
Vance Publishing Corporation publishes Pork Magazine. The subscribers are professional pork producers such as farmers. The magazine is made specifically for these people and most people out of the pork industry wouldn’t be interested in the topics discussed. Advertisers in the magazine are usually products for farms and farmers because that is what the readers would be interested in. Pork Magazine has a website for promotion. It is also well known in the industry by farmers, which helps promote it. Single copies are harder to find than they are for a consumer magazine and most sales are done by subscription. However, they can be found in grocery stores and gas stations in more rural areas where the readers live.

Public Relations Magazine: Minnesota Magazine
The University of Minnesota Alumni Association publishes this magazine. It has no single copy sales and is strictly mailed out to alumni of the university. The audience is alumni of the U of M and it covers topics such as other alumni, sports, and research from the university. Advertisers in the magazine would be trying to target educated adults. I’m not sure exactly who would advertise in the magazine but I would assume travel companies, bookstores, and other publications would be the types of advertisers attracted to this magazine. There is not a lot of promotion behind the magazine because members of the alumni association get it sent in the mail to them whether they want it or not, however the U of M website does have a section dedicated to it.

Miscellaneous Magazine: Journal of Small Business Management.
Blackwell Publishing publishes Journal of Small Business Management. Its audience is small business owners and scholarly research on the topic is published in the magazine. Again, I do not know who advertises in the magazine, but they would want to reach a well-educated, small business owner. Single copies of Journal of Small Business Management would most likely be in libraries and some bookstores. These types of journals are almost required reading for small business owners, so promotion is not a huge factor in sales.